Crytek's first game to venture into the free-to-play market is Warface, first introduced to Asian regions in late 2010 and coming to North America in 2012. Yerli cited Warface as an example of future titles from the company, which "implies budgets of between $10 million to $30 million... but at the price-point of $0 entry."
Yerli explained that the free-to-play business model is the most user-friendly, as opposed to premium content structures. "If you look at what kind of games are done in the packaged goods market, with DLCs and premium services and whatnot, it's literally milking the customers to death," he said.
Crytek's free-to-play games will be supported by its game streaming network Gface, which went into beta in February.