In a matrimonial launch event outside Google I/O, BlueStacks announced the release of its Android app player for the Mac. The virtualization technology lets Mac users install Android apps directly on their machine. It will debut with select titles from HandyGames, Creative Mobile and Pulse.
Besides being able to tap into a new distribution channel, at least one developer is motivated by the lucrative Mac market. "We love any new distribution channels that open up to us and this is a big one," said Andrew Zhang, CEO of popular app developer Droidhen, maker of the "Defender" series. "Mac users also spend more money – we're excited to have our apps involved."
Earlier this year, the company released a beta PC version that reached one million downloads in little over a week.
BlueStacks Opens Up Apple Ecosystem to Android Developers
Mac version of company's "App Player" brings 400,000 Android Apps to Macs for the first time. Product goes live at Android & Mac "Wedding" launch event outside Google I/O.
San Francisco, Calif. - June 27, 2012 – BlueStacks today announced the release of the Mac version of an Android App Player in public alpha. The downloadable software, currently free of charge, was made available on the company's homepage, BlueStacks.com. The software is powered by BlueStacks' patent-‐pending LayercakeTM technology. The initial release features several apps from the company's developer partners, such as HandyGames, Creative Mobile and Pulse, with the next release scheduled to expand things even more.
The company launched a PC version in March of this year that reached one million downloads in just nine days. "Our PC version took off a lot faster than we had planned for. People are spending a lot of time on their smartphones and want the same experience on all devices." said BlueStacks CEO Rosen Sharma," By bringing Android Apps to Mac we are breaking open the Apple ecosystem, which has traditionally been closed. Also, Android is struggling because of a lack of tablet applications. Developers now have an incentive to build hi-‐res apps to work on the resolutions like retina displays on the new mac for example."
"We love any new distribution channels that open up to us and this is a big one." Said Andrew Zhang, CEO of popular app developer Droidhen, maker of the "Defender" series. "Mac users also spend more money – we're excited to have our apps involved."
"HandyGames has a history of trying new things and seeing what sticks," said Markus Kassulke, CEO of HandyGames. "Working with BlueStacks on the PC version has gotten us a boatload of new discovery for Clouds & Sheep and our other apps. We're looking forward to this next frontier."
The launch event took place in a large wedding tent across from Moscone West, where the Google I/O conference is currently underway. The ceremony and demo was attended by Android developers from around the world. Developer partners of BlueStacks include HalfBrick, Evernote, Droidhen, COM2US and many others. The company posted a signup on their website for more developers who would like a Mac version of their app.