Google takes Nexus 7 camping for its first ad, can afford to pack light (video)

There's more than a small amount of fervor swirling around the Nexus 7, so it only makes sense that Google wants to seize the moment and pitch its first Nexus tablet to the world. Its first commercial is a very Norman Rockwell-like, father-and-son camping trip -- if Rockwell replaced Boy Scouts with Jelly Beans, that is. The 7-inch slate handles just about every task the two could care for, whether it's learning about (and exaggerating) the local fauna as well as keeping busy on a rainy day. We'll let you witness the slight twist of an ending first-hand, although we'll add that Google is careful to use a lot of Nexus 7 features that don't demand always-on WiFi: the search giant wants us to know that we can head to the boonies without the tablet becoming a paperweight. The one shock is the absence of that all-important $199 price, which you'd think would help trigger some impulse shopping. You can reconcile your disbelief and enjoy some family bonding by catching the full commercial after the break.