Lye remarks that he understands why developers wouldn't want to add the risk of trying a new business model on top of the risk of developing an MMO. However, he believes that "any developer who wants to be successful in today's market needs to take a really hard look and say 'Do we really want to use a subscription, is that the best thing for this game?' In many cases I don't think it is."
The subscriptionless model, however, isn't without possible drawbacks. Lye acknowledged that ArenaNet has some concerns about whether the community will be more difficult to police due to the sheer numbers of players.