Baker lists user interface and Autolog as his production responsibilities, and only says he's "working on the best racing franchise ever" – not that he's heading up production of another NFS franchise entry. In fact, Criterion VP Alex Ward said back at E3 that the NFS franchise is, "definitely a Criterion gig now" – a reference to this year's Need for Speed: Most Wanted – and that "it's not going to be spread anymore across different companies."
When EA opened its Gothenburg studio back in March, its responsibilities were announced as, "focused on making a new generation of games using the Frostbite 2 engine." The currently-in-production NFS: Most Wanted doesn't run on the Frostbite 2 engine, but EA's previous NFS entry, The Run, did. The mystery continues, but it's certain that something Need for Speed is being worked on at EA's Gothenburg studio. We've asked EA for more and will update this post if the company says anything.