We first saw LG's 55-inch OLED TV at last year's CES, where it drew a fair share of oohs and ahhs at the company's press event. In May, the tentative pricing info for the European market was released, but this set's future in the US remained TBD. Fast forward to IFA 2012, and we're in front of this giant again -- but this time, it's sporting 3D. True, at 55 inches, it's no goliath compared to the 84-inch TVs we've seen this week from Sony, Toshiba and even LG, but the company claims this 55-inch model is the largest OLED HDTV available, and its carbon fiber backing and ultra-thin 4mm profile are certainly the markings of a high-end setup.
During LG's booth tour today, we had a chance to sneak a peek at the now 3D-capable set, which otherwise looks quite similar to the version we saw at CES, albeit with a bit more polish. In order to achieve a 4-millimeter profile, the set packs all of its connectivity in the base module. There's also an Invisible Connection module on order, which hooks up to the TV through a proprietary optical connector and transparent cable, should you wish to mount the display on your wall. Naturally, 3D content wasn't as sharp as its 2D counterpart, but the OLED looked great regardless. With its ultra-thin design, it's surely meant for consumers who care about aesthetics perhaps even more than image quality, but if you can stomach the €9,000 price tag, this is one fine get. Take a closer look in our gallery just below.
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Zach Honig contributed to this report.