What's the future of advertising? If Samsung has any say so, it's going to be transparent showcase displays. Here at IFA 2012, the company demoed one such 22-inch, fishbowl-like case outfitted with a see-through front panel capable of transmitting video imagery, in addition to hosting a physical product within. The glass enclosure's no mere dummy unit, as it's also outfitted with speakers, a built-in PC, LED strip and offers the option to include a touch screen. To highlight just what this kit's capable of, a looped Gucci ad played on its front screen, transitioning from near solid to completely transparent. It's really something that needs to be seen IRL, but take a tour of the gallery below to get a glimpse of what's to come.
Mat Smith contributed to this report.