We know, it looks like DayZ!
It also looks pretty cool, particularly the silenced M4, the barricading mechanics, and the glimpses of various items and UI functionality. Hammerpoint recently went on record with the fact that the game's cash shop items may be lost when other players loot your corpse. This, along with the The War Z's unforgiving survival-style gameplay, would seem to be the recipe for a niche title. We'll keep our eyes on it, though, and you can too via the video after the break.