With many thousands of staffers in the US alone, Apple's retail team has numbers on its side. It also has geographic diversity, with stores in 45 of the 50 states. Lots of people in lots of places who presumably carry lots of iOS devices -- just what you need if, perchance, you're looking to clean up some facepalm-worthy glitches in a shiny new mapping dataset.
Gary Allen of ifoAppleStore tweeted early this morning that store managers are asking employees to report Maps errors that they see in iOS 6
while they are out and about while working, on the clock. We've independently confirmed that a communication to that effect did go out to retail staff members (at least in the US and Canada), although we don't know precisely what it said.
MacRumors suggests that the map quest will be fairly formal and well-organized, with teams of employees dedicating up to 40 hours per week, cumulatively, to the wayfinding fixes; submitted data would go through a dedicated Apple portal rather than being bundled with general user feedback. Allen's initial report suggested the effort would be voluntary.
Of course, calling for fixes to map errors isn't purely the province of those who are being paid out of Cupertino's hoard of dragon gold: you too can help the cause by reporting errors and missing features in iOS 6's Maps app. Tapping the page curl on the lower right corner of the map reveals several controls including the "Report a Problem" button, which in turn gives you all the necessary feedback options.