The former Microsoft exec talks at length about his Xbox days, Zynga, mobile gaming, digital vs. retail, the PC renaissance and how it may affect both consoles and hand-held devices, and of course the impending free-to-play conversion for Star Wars: The Old Republic.
"Price was always the issue," Moore says. Former customers often said "I just didn't want to pay $15 a month. I felt kind of locked in. I love the game, but I'm locked in, and for a lot of people 15 bucks a month is a lot of money."