Mastercard is already a big fish in the still tiny NFC contactless payment pond, and now it wants to take that same technology to a veritable ocean -- internet sales. The plastic purveyor is tag-teaming with ING in the Netherlands for PayPass-based smartphone internet payments that would have a "comparable level of security" to bricks and mortar purchases -- by transmitting an EMV-compliant cryptogram or QR code to merchants. That would theoretically make online shopping less risky, and the system would also allow coupons and vouchers to be applied, giving a "similar user experience in both the physical and digital world." The Dutch trial has already started and will continue until early 2013, but there's no word if new users can still jump in -- check the PR after the break to read the tea leaves for yourself.
MasterCard and ING Launch EMV Internet Payments Trial
Trial demonstrates convergence of physical and digital commerce
PURCHASE, N.Y. & AMSTERDAM--(BUSINESS WIRE)--MasterCard and ING Group today announced a joint trial underway in the Netherlands that is demonstrating a new way to pay online using mobile phones. The trial extends the functionality of the Mobile MasterCard® PayPass™ application, already used to support contactless payments at point of sale, to deliver a highly secure and easy to use payment experience at internet merchants. By using the Secure Element in the mobile device, a comparable level of security can be achieved whether a purchase is being made in-store or online.
"This trial builds on our recently announced PayPass Wallet Services and our vision of delivering to consumers and merchants a secure, converged payments experience in-store, online or on a mobile device."
The solution being tested in the trial supports two scenarios: first, shopping and paying on a phone where the consumer is able to select merchandise they want to purchase, select their payment method, provide their shipping information and enter their PIN to authenticate the transaction. An EMV-compliant cryptogram is supplied by the phone directly to the merchant's payment gateway for processing. In the second scenario, the consumer is able to start their shopping on a PC or tablet, and then complete the payment step on their phone using a secure QR code that connects the Mobile PayPass application in the user's phone securely to the merchant's online shopping cart.
In both cases, coupons and vouchers can be applied in real-time as the consumer shops, and e-receipts presented upon successful payment. The trial promises to deliver a similar user experience in both the physical and digital world and a comparable level of security to a regular EMV transaction.
"This innovative mobile payment product enables ING to offer our customers a one-click-buy experience. The trial allows us to explore which new type of mobile payments products and technologies will meet our client' needs," said Mark Buitenhek, Global Head of Payments & Cash Management at ING Group. "Working with MasterCard on this trial is in line with our international payments strategy to introduce standardized and internationally accepted payment products that offer a high level of security and convenience."
The payments industry has begun to see a substantial shift in online shopping from traditional PCs to smartphones and tablets. According to market-research firm Gartner Inc., in the mobile space alone, payment transactions are expected to surge to an estimated $600 billion world-wide by 2016, up from $172 billion this year. Consumers will continue to shop and pay in whatever way best fits their needs and lifestyles – with a simple tap, click or touch – in-store, online or on a mobile device. At the same time, merchants want to focus on providing the best consumer experience possible – regardless of where, or how, a consumer decides to engage them.
"As a company leading the global transformation of digital payment technology, we continue to work with innovative partners like ING to develop and test solutions that address and enhance the ways consumers can pay for goods and services – both today and tomorrow," said Jorn Lambert, Group Head, Emerging Payments, Europe, MasterCard Worldwide. "This trial builds on our recently announced PayPass Wallet Services and our vision of delivering to consumers and merchants a secure, converged payments experience in-store, online or on a mobile device."
The trial, which began in mid-October, will run through the first quarter of 2013.
About MasterCard Worldwide
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
About ING Group
ING is a global financial institution of Dutch origin, offering banking, investments, life insurance and retirement services to meet the needs of a broad customer base. Going forward, we will concentrate on our position as an international retail, direct and commercial bank, while creating an optimal base for an independent future for our insurance and investment management operations