Hisense T770 takes thinbezel 3D TVs to the masses from $800

We've seen a few TVs with thin bezels in our time -- some affordable, some not so much -- but they usually sell at prices that have many of us turning to less than elegant screens. If Hisense has its way, the lines between higher style and lower budget will blur with the unveiling of its T770 series. The 42- and 52-inch sets in the range both have extra-narrow 7mm bezels yet cost an entirely reasonable $800 and $1,200 respectively, according to a spokesperson. For the cash outlay, the two TVs share the common foundation of a 1080p LCD with edge LED lighting, active shutter 3D and 120Hz refresh rates. They likewise share a quartet of HDMI ports, WiFi and the seemingly obligatory local media support through DLNA sharing and USB. Although Hisense might not lure some viewers away from bigger or simply more elaborate screens once the T770 is in stores sometime in the undefined near future, it may have given us a friendly reminder that interesting design and sane prices don't have to be mutually exclusive.

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EDGE-TO-EDGE VIEWING ON STUNNING HISENSE T770 TELEVISION

Elevating industrial design to a new level, the virtually bezel-free T770 is more than just a pretty face.

Suwanee, Georgia, November 9, 2012 - Hisense USA, maker of 2D, 3D and Smart TV
televisions, today revealed the T770 55" class of exquisite, virtually bezel-free televisions. With standard 120 Hz SmoothMotion™ frame rate technology and 3D, Smart TV functionality, the T770 represents the epitome of Hisense's expertise in bringing innovation and value together in a package that will complement any room.

Delivering stunning picture quality and incredible features at an affordable price, the T770 offers the perfect combination of good looks, brains and value-for-money. Offering four (4) HDMI inputs, to connect to multiple sources, the WiFi-enabled T770 brings all video content to life. Available in 42- and 55-inch screen sizes, these televisions offer real-time 2D to 3D conversion in addition to digital LED technology, ensuring exceptionally bright, true-to-life images. The USB and DLNA enabled Digital Media Player supports playback of a variety of Internet music and video formats in addition to photos and e-books. With the Hisense Smart Remote app consumers can use their smartphone as a full-function QWERTY remote.

"The elegant design of the T770 is simply stunning," said JoAnne Foist, Director of Marketing, Hisense USA. "No other televisions in Hisense's US lineup have such an Ultra Narrow (<7mm) bezel, making images appear to float in mid air. When people see the T770, they will be delighted with the design, the features and the price tag."

Size / Model Key Features

55-inch / 55T770DW 3D, Smart TV, 120 Hz, e-LED, HDMI x 4, 1080p Full HD, Active-SG Glasses x 2
42-inch / 42T770DW 3D, Smart TV, 120 Hz, e-LED, HDMI x 4, 1080p Full HD, Active-SG Glasses x 2

See www.hisense-usa.com for more details.