"Rockstar is a content company, not a hardware company," Houser says. "We use the technology we have to create content, and we try not to let ourselves get beholden to the hardware. The fact that hardware's so mature right now is exactly why we're able to go on to the next level. GTA 4 was our first attempt at a new platform and HD visuals, so the first part of development was seriously difficult. Now we know what the hardware's capable of, so it's become a lot easier to move things along and a lot more fun, too."
Rockstar isn't only familiar with development for the current generation, but the consoles themselves are at their peak performance, Houser says:
"GTA: San Andreas came out at the peak of the PlayStation 2's cycle, and we put out a really good game thanks to that. All the best games for a console come out at the end of the life cycle, right? So now's the best timing of all."
The second trailer for Grand Theft Auto 5 dropped today, starring the three main protagonists and a dog.