Bestbuy's CinemaNow has started to embed UltraViolet content into their video-streaming service. It's no huge surprise -- given that the retailer is a founding member of DECE -- but a good sign for anyone shoring up a collection of discs with UV digital content. CinemaNow identified compatible content with an Ultraviolet icon (seen above), while the service continues to gradually upgrade its SD content to big-screen friendly full HD. According to some early users, there's some teething issues with links to UV versions, however, suggesting CinemaNow's still tweaking the setup.

[Thanks Zachary]