"With the measures that we used last year, the game wasn't pirated for two weeks. The extra sales that we got in that time has helped us to get the new members of staff this year," Jacobson said. He added that Football Manager 2013's new anti-piracy system had yet to be cracked.
"If we can hold another, three, four weeks, as long as we can really, it will benefit the retailers and ourselves and ultimately, the consumer as well. If we do much better this year, we'll be investing that back into the studio, take on more people to be able to do more features," he said.