We're not sure if y'all are aware of this, but Valentine's Day works way, way differently in Japan than it does here. Boys traditionally don't give Valentines to girls, for instance; women are the primary gift-givers, and generally speaking giving anything other than chocolate is atypical.
There's also two new Lollipop Chainsaw special editions coming out exclusively in Japan this Valentine's Day, but that's less of a cultural difference and more of a marketing thing. The game's new "Premium Edition" will cost ¥3,980 (about $48) and will include codes to unlock costumes and additional character voices.
Meanwhile, the ¥4,980 ($60ish) "Valentine Edition" includes a "Happy Valentine Disc," which contains a PC desktop Juliet clock, wallpapers and various gravure pictures of the game's official cosplay models. It also comes with a "Premium Movie Disc" full of trailers and cinematics, as well as a Lollipop Chainsaw manga and the Premium Edition's unlock codes.
No word yet on a potential North American release of either version, but we have learned that the Japanese phrase "義理チョコ" (giri-choko) means "obligatory gift chocolate," which is probably more entertaining in the long run.