Nintendo moved more than 1.75 million consoles in November, hypes Black Friday sales
Kyoto's gaming giant isn't content with bragging about its Black Friday sales alone -- it wants the world to know how it did for the entire month of November. According to NPD data, Nintendo sold over 1.75 million hardware units last month, marking the company's 36th 30-day sales period since 2004 to breach the seven digit threshold. Although handheld consoles take up the lion's share of sales (910,000 units), the Wii U's 425,000 launch week accounts for almost a quarter of the total -- more than enough to secure its status as a "must-have" product, according Nintendo. Sure, the fledgling console didn't beat out its predecessor's first week, but Mario's alma mater optimistically notes that more than half of Wii U sales were accompanied by a copy of New Super Mario Bros. U. Slide on past the break for Nintendo's official November sales press release.
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Nintendo Sells More Than 1.75 Million Hardware Units in November
Strong sales on Black Friday and the arrival of Wii U helped Nintendo sell more than 1.75 million total hardware units in the United States in November, according to the NPD Group. This includes nearly 910,000 units of portable hardware and more than 845,000 home console units. November 2012 marks the 36th time that Nintendo has sold more than 1 million hardware units in one month in the United States since 2004.
"The groundbreaking Wii U, the continued strength of Nintendo 3DS and the enduring appeal of Wii and Nintendo DS drove momentum on Black Friday and through November," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "Wii U is off to a tremendous start in the United States, is essentially sold out at retail and has cemented its status as the 'must-have' product this holiday season."
Nintendo milestones achieved in November include:
Wii U: Following its launch on Nov. 18 and with only seven days of sales captured in the data, Wii U sold more than 425,000 units, nearly matching the Wii system's first-week total of 475,000. On the software front, New Super Mario Bros. U sold more than 243,000 units, an attach rate of nearly 60 percent.
Nintendo 3DS: The platform kicked off its second holiday season by selling nearly 540,000 units and has now sold nearly 6.5 million units life to date. Additionally, Mario Kart 7 became the second Nintendo 3DS game to cross 2 million units sold in the U.S.
Wii: In its seventh November, Wii sold 420,000 units and has now sold more than 40 million units in the United States alone.
Nintendo DS: In its 97th month overall, Nintendo DS sold more than 370,000 units and will cross 53 million units sold life to date in the next few days.
For more information about Nintendo, visit http://www.nintendo.com.
*Note that all data referenced in this document is from The NPD Group's November report, which covers the period of Oct. 28 through Nov. 24, and is for the United States only.
