Flippin Pixels is comprised of studio director Steve Brand, software director James Ackroyd, art director Steven Hurst, design director Shaun Read and technical director Gary Richards. For a team whose primary expertise involves console development, the shift to mobile will be a challenge. "We have a lot to learn, but what we do bring is years of console experience and high quality execution," Ackroyd told GI.biz.
"We've only just recently been looking at how to monetise through games," Ackroyd added. "The nature of the mobile market is so fast moving you can't afford to stay on something for months. You need to get it out there while it's still fresh. It's a little bit like buying a lottery ticket but if you've got the quality there hopefully that rises to the top."
Flippin Pixels already has multiple projects underway, though studio director Steve Brand says only one concept is actually in development – right now, most ideas are on paper. "We have a concept that's actually partway into development and the rest of our concepts are in paper form and bubbling to the surface. We'll build those out to a bigger business plan and approach publishers with them, that's one of the short-term goals," Brand concluded.