Fujifilm highlights new FinePix devices at CES: bridge cameras to rugged shooters

Fujifilm's raft of FinePix cams at CES are headlined by the HS50EXR, which aims to please those who love point and shoots, but aren't quite ready to make the pricey leap to a full-blown DSLR. The shooter captures photos at 16 megapixels, records 1080p video at 60fps and features a 3-inch tilting LCD screen. Loaded with a manual zoom lens and a 42x focal length range, the cam will arrive in March with a $550 price tag. With the device, Fujifilm is laying claim to the world's fastest autofocus in the camera's class at 0.5 seconds. For those who pinch their pennies a little harder, the firm is releasing the HS35EXR for $400, which drops 1080p recording to 30fps and optical zoom to 30x.

The 3-inch tilting screen theme continues with the FinePix SL1000, which carries a 16 megapixel sensor and a lens with 50x optical zoom. As for video, the shooter records 1080i footage at 60fps. March will see the camera arrive with an asking price of $400. Fujifilm's S8300 joins the photo fray with a fixed 3-inch screen, 42x zoom, 1080i video capture at 60fps and will make its way to stores in March for $310. The S8200 packs the same video recoding features and display, but packs glass with 40x optical zoom and rings up at $300.

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In the ruggedized arena, the outfit is trotting out the 16 megapixel FinePix XP60 in black and blue, rated freeze proof up to 14 degrees Fahrenheit, waterproof up to 20 feet and shockproof when dropped from no higher than five feet. When it comes to video, the shooter can capture 1080i footage at 60fps. March will see the camera arrive in yellow, blue, red and green for $200 with a 2.7-inch display.

If compact hardware built to survive extra rough and tumble isn't a necessity, the FinePix T550 comes loaded with a 3-inch screen, 12x optical zoom, a 16 megapixel sensor and captures video in 720p. Come March, the camera will be available for $160 in black, white and red flavors. For glamour shots of all seven cameras and the full roster of specs, take a gander at the neighboring gallery and hit the jump.

Gallery | 10 Photos

Fuji FinePix cameras at CES 2013

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FUJIFILM announces NEW flagship HS50EXR BRIDGE camera that has the WORLD'S fastest in-class autofocus speed and powerful long zoom

New flagship HS50EXR delivers the world's fastest autofocus speed in its class, and gives consumers a compelling alternative to expensive DSLR kits with its long zoom, powerful features and compact design

Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation announces the new flagship FinePix HS50EXR that features a manual zoom lens for high precision zooming over a huge 42x focal length range (24-1000mm*2) and a new ½" EXR CMOS II sensor with phase detection that achieves the world's fastest autofocus speed in its class of just 0.05 seconds*1.

"The new HS50EXR bridge camera gives consumers a truly amazing autofocus speed of just 0.05 seconds and a wide range of shooting features in an all-in-one design that is more economical and easier to use than expensive and heavy DSLR kits," said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "With the HS50EXR, users can capture everything from beautiful wide angle landscape shots to sharp telephoto pictures with its powerful 42x zoom and Optical image Stabilization – no shot will be too far away again."

New EXR CMOS II Sensor with Phase Detection for High Performance

The HS50EXR boasts the latest FUJIFILM EXR 16MP ½" EXR CMOS II sensor, as well as the EXR Processor II, which has faster processing speeds compared to the previous generation EXR processor.

The HS50EXR now includes built-in phase detection to achieve an incredibly fast autofocus speed of just 0.05 seconds in fastest conditions, along with a new Intelligent Hybrid Autofocus system that automatically selects between phase detection autofocus or contrast autofocus in low light to ensure the optimal focus system is used for sharp, vibrant images.

The new EXR CMOS II sensor and EXR Processor II make the HS50EXR a truly powerful camera when it comes to capturing moving objects. In addition to the 0.05 seconds autofocus speed*1, it also achieves a start-up time of 0.5 seconds*3, and interval time between shots of just 0.5*4 seconds. And by using the Continuous Shooting mode, the HS50EXR can shoot in burst mode of 11fps at the full 16MP resolution (up to 5 frames)*4 and seamless 5.5fps shooting at 8MP resolution. Combined, these technologies mean that you will never miss that crucial shot, no matter how fast your subject is moving.

The HS50EXR also uses a new Focus Peaking feature in manual focus mode to help photographers by highlighting high contrast areas of a subject and provides a guide for focusing in situations where it is difficult to tell whether the subject is correctly focused.

Manual 42x Optical Zoom Lens (24-1000mm*2)

The newly developed 42x FUJINON zoom lens in the HS50EXR offers the precision of a manual zoom and stunning optical performance for beautiful high resolution images. The HS50EXR can shoot Super Macro photography as close as 0.39" all the way through 24mm wide-angle up to 1000mm telephoto*2, a range that of focal lengths that would require several different lenses on a DSLR camera.

To ensure premium image quality, the HS50EXR lens uses aspherical, ED and cemented elements and achieves blur reduction with Optical Image Stabilization, over the entire aperture range of F2.8 to F5.6. The lens features 17 elements in total, 15 of which have FUJINON's Super EBC coating on both sides to reduce ghosting and flare in challenging low light situations.

3.0" Variable Angle LCD Screen

The HS50EXR features a 920k dot, highly detailed electronic viewfinder (EVF) that is perfect for helping users frame a subject, even in bright sunlight. And for challenging low or high shots, the HS50EXR has a useful 3.0" variable-angle 920k dot LCD screen that folds out and flips around for easy viewing and shooting.

Full HD Movie 1080p/60fps with continuous phase detection AF and stereo sound

The HS50EXR with built in stereo microphone is now the ideal camera for the budding cinematographer. Thanks to the EXR CMOS II sensor, the HS50EXR is capable of full HD movie recording (1080p) at up to 60 frames per second. Connect an external microphone to the dedicated input and you can get amazing sound to rival the image quality. If you want to be more creative you can record lower resolution movies at up to 480 frames per second*5 – and capture some amazing slow motion action. The Phase Detection pixel technology and scene recognition modes also work while recording movies to ensure that your video stays sharply focused on the subject.

Artistic shooting effects

The HS50EXR features several Film Simulation Modes. Users can choose from ten different modes which simulate the effects of traditional Fujifilm films, including color reversal film effects (Velvia / PROVIA / ASTIA), as well as create Multiple Exposures by combining two separate subjects into one photo.

The HS50EXR also features Advanced Filter functions including:

Pop Color – emphasizes contrast and color saturation
Toy Camera – create shaded borders as if you were taking a photo on a toy camera
Miniature – adds top and bottom blur for a diorama or miniature effect
Dynamic Tone – create a fantasy effect by dynamically-modulated tonal reproduction
Partial Color – retain one selected original color and change the rest of the photo to black and white
High Key – enhance brightness and reduce contrast to lighten tonal reproduction
Low Key – create uniformly dark tones with few areas of emphasized highlights
Soft Focus – blur the focus of the image edges to create a softer effect
Within the FinePix HS-Series, Fujifilm is also introducing the new FinePix HS35EXR. The HS35EXR features a 16MP ½-inch EXR CMOS Sensor and 30X manual zoom to offer tremendous versatility at a great value.

FinePix HS50EXR Key features:

FUJINON 42x optical manual zoom (F/2.8-5.6 24-1000mm*2) with Optical Image Stabilization, and up to 84x with Intelligent Digital Zoom
16MP ½" EXR-CMOS II sensor with Phase Detection AF and EXR Processor II
Intelligent Hybrid AF : 0.05 seconds; world's fastest *1
Continuous shooting:11fps at full resolution (max 5 frames), 5.5fps at 8M
Start-up time of 0.5 seconds*3
Shooting interval of 0.5 seconds
108 EXR Auto shooting patterns
Full HD movie 1080P/60fps with continuous phase detection AF and stereo sound
3.0" Variable-Angle LCD screen (920K-dot)
High Resolution EVF (920K-dot) with eye sensor
"Q" button for direct control of settings
Super Macro to 0.39"
Manual exposure control (P/S/A/M modes)
Focus Peaking function on the LCD screen
RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
Advanced Filters
External microphone input (microphones sold separately)
Hotshoe attachment for the use of external flash
Lithium Ion battery with up to 500 shots per charge
FinePix HS35EXR Key features list:

FUJINON 30x optical manual zoom (F/2.8-5.6 24-720mm*2), and up to 60x with Intelligent Digital Zoom
16MP ½" EXR CMOS sensor
Full HD movie 1080p/30fps with stereo sound
3.0" Tilting LCD screen (460K-dot)
High Resolution EVF (920K-dot) with eye sensor
Super Macro to 0.39"
Manual exposure control (P/S/A/M modes)
RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
6 Advanced Filters (TOY CAMERA / MINIATURE / POP COLOR / HIGH-KEY / DYNAMIC TONE / PARTIAL COLOR )
Hot shoe attachment for the use of external flash
Lithium Ion battery with up to 600 shots per charge
*1 Fujifilm research as of November 2012. Compared with other compact digital cameras based on CIPA standards and conducted in High Performance mode at the maximum wide-angle position with AF-area mode set to center position. Comparison models include the Canon EOSKissX6i, EOS5DMarkⅢ, SX40HS, SX260HS, Nikon D7000, P510, L810, Nikon1 Olympus OM-D, XZ-1 Panasonic GX1, LX5, TZ30, Sony NEX-7, NEX-6, α77, RX100 and HX30V.

*2  35mm format equivalent

*3   Fujifilm research based on CIPA standards in High Performance mode

*4 Fujifilm research based on CIPA standards

*5 High Speed Movie can be recorded at the following speeds and sizes:

480fps (320 x 112 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)

Pricing and Availability

The FinePix HS50EXR and HS35EXR will be available in March 2013 at the price of $549.95 and $399.95 respectively.

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Insert your Press Release here!FUJIFILM announces new long zoom S-SERIES ALL-in-one BRIDGE cameras that give consumers MAXIMUM VERSATILITY and PERFORMANCE

New S-Series cameras combine long zooms, fast autofocus speeds and powerful features for step-up photography consumers

Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation announces its newest S-Series all-in-one bridge cameras, highly-regarded for their precision FUJINON lenses and simple, compact designs. The new cameras also feature improved CMOS sensors, advanced processing power and amazing optics to give consumers a great selection of long zoom, yet easy to use digital cameras.

The new S-Series collection features two models – the S8200 and S8300 that each boast fast apertures of F2.9 to F6.5, an amazing Optical Image Stabilization system for excellent blur reduction, and genuine FUJINON long zoom lenses with 40x optical (S8200) and 42x optical (S8300) zoom options.

"The new FinePix S-Series long zoom bridge cameras have an all-in-one compact design and deliver extraordinary performance and high resolution image quality that all photography enthusiasts and step-up consumers can appreciate" said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "These cameras strike the perfect balance between advanced performance, ease of use and the ability to capture remarkable images at amazing distances – perfect for every family event."
Powerful Optical Zoom and Potent Optical Image Stabilization
The FinePix S-Series offers the following wide range of focal lengths for maximum versatility:
FinePix S8200 - 40x zoom (24-960mm)
FinePix S8300 - 42x zoom (24-1,008mm)

The FinePix S-Series each use a superb FUJINON lens that consist of 17 elements in 12 groups, and combine aspherical and ED elements that help to reduce aberrations and promote a superior level of image quality. Each of these new bridge cameras are also capable of a Super Macro mode for users to get as close as 0.39" from a subject for great close-up shots.

Fast Autofocus and Quick Response Times
The S-Series cameras each have an impressive 16MP 1/2.3-inch BSI-CMOS sensor that captures excellent quality, low noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds*1, start-up times of 1.0 seconds*2, a 0.5 seconds*2 interval between shots and a continuous shooting speed of 10fps (max 10 frames at full resolution)*2, users can feel confident about capturing a fast-action shot. And with their ultra-high-speed shooting of up to 60fps (max 60 frames, image size 1280 × 960) and up to 120fps (max 60 frames, image size 640 × 480), the S-Series lets users capture the action in slow-motion for advanced photography.

Easy to Use
The S-Series cameras have an easy to use Mode Dial for shooting selection, dual zoom control for speed and precision zooming, and a bright 3.0" LCD screen (460K-dot) and electronic view finder (EVF) with 200K-dot resolution for easy viewing and image framing.

Full HD movie 1080i/60fps with Stereo Sound
The FinePix S-Series make movie recording as easy as taking pictures using the dedicated movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps*2 is superb when played back on HDTV screens, and users can even take still photos during video recording. The FinePix S-Series also adds a number of in-camera movie editing features including "movie trimming" and "movie join."

Artistic shooting effects
The FinePix S-Series uses advanced in-camera filters that bring creative photography to life. The S-Series artistic effects include:
Pop color – emphasizes contrast and color saturation
Toy camera – create shaded borders as if you were taking a photo on a toy camera
Miniature effect*4 – blurs the top and bottom of the frame for a diorama effect
Partial color – retain one selected original color and change the rest of the photo to black and white
Cross screen*4 – creates starbursts around bright objects
Soft Focus – create a look that is evenly soft throughout the whole image

FinePix S-Series key features:
FUJINON super zoom Lens (24mm wide-angle, fast apertures of F2.9 to F6.5)
1/2.3inch 16MP BSI-CMOS sensor:
Autofocus speed of 0.3 second*1 in fastest conditions
Continuous shooting; 10fps (max 10frames, full resolution), 60fps (max 60 frames, image size 1280 × 960) ,120fps (max 60 frames, image size 640 × 480)
Start-up time of 1.0 second
Shooting interval time of 0.5 second
Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps*3
Bright 3.0" LCD screen (460K-dot)
Electronic viewfinder (200K-dot)
Super Macro to 0.39"
Manual exposure control (P/S/A/M modes)
Dual zoom control
Advanced Filters
Instant zoom and Zoom Bracketing
4×AA alkaline batteries with approximately 300 shot battery life

*1  35mm format equivalent
*2 FUJIFILM research based on CIPA standards
*3  High Speed Movie can be recorded at the following speeds and sizes: 480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
*4 Only in post shooting view

Pricing and Availability
The FinePix S-Series will be available March 2013 at the price of $299.95 (S8200) and $309.95 (S8300).

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Insert your Press Release here!FUJIFILM announces new 50x extreme long zoom
finepix SL1000 BRIDGE camera

New SL1000 offers amazing 50x long zoom with Optical Image Stabilization, fast autofocus and response times for extraordinary flexibility and performance

Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation announces the amazing FinePix SL1000 bridge camera that features a 16MP 1/2.3-inch BSI-CMOS sensor, a powerful processor and a bright FUJINON 50x zoom lens that gives consumers a digital camera that can capture a wide photographic range that fits their lifestyle.

"The new FinePix SL1000 is ideal for those looking for the widest range and flexibility of a fixed lens camera" said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "With its new 50x lens (24-1200mm) and super macro ability, the SL1000 has you covered from less than 1" to extreme telephoto shots without ever having to move, or change out any lenses like an interchangeable lens system camera."

Extreme Long Zoom with Powerful Optical Image Stabilization
The FinePix SL1000 uses a newly-developed 50x optical FUJINON zoom lens (24-1200mm*1) with a fast aperture of F2.9-5.6 and a powerful new Optical Image Stabilization that reduces the effect of blurring at longer zoom lengths. And what's more, the zoom doesn't stop at a 1200mm*1– with Intelligent Digital Zoom – the focal length is effectively doubled to 2400mm or an incredible 100x with absolutely stunning results.
The SL1000's FUJINON lens has 17 elements in 12 groups, and the lens combines aspherical and ED elements for reduced aberration and superior image quality. FUJINON's unique Super EBC coating technology is employed to reduce ghosting and flare for sharp results in challenging low light shooting situations, and is capable of super macro photography as close as 0.39" for maximum flexibility.

Fast Autofocus and High Speed Response Times
The FinePix SL1000 uses a 16MP BSI-CMOS sensor with the ability to shoot at sensitivities as high as ISO 12800*2, ensuring that users can capture high quality images even in low light conditions. The SL1000 also achieves autofocus speeds as fast as 0.2 seconds*3, a startup time of 0.9 seconds*3, and continuous shooting mode at 10fps at full resolution (max 9 frames)*3 for quick action and a better overall shooting experience.

Full HD movie 1080i/60fps with stereo sound
Using its 16MP BSI-CMOS sensor, the SL1000 is capable of 1080i full HD movie capture at 60 fps with stereo sound. Users can activate movie mode with the dedicated movie button on the back of the camera, and also take advantage of a number of advanced movie-editing features, including "movie trimming" to cut unwanted footage from movies, and "movie join" to join multiple separate clips into a single movie.

Bright, Easy to Use Tilting LCD Screen
The FinePix SL1000 has a highly detailed (920k-dot) electronic viewfinder (EVF) that is perfect for helping frame shots in bright sunshine, and with its eye sensor, the SL1000 is able to switch automatically between the EVF and the 3.0" tilting LCD (920k-dot) screen.

Second Zoom Control
In addition to the standard zoom toggle controls on the top of the camera, a second zoom lever is placed on the side of the lens barrel, allowing you to adjust your zoom range with your left hand while your right index finger rests on the shutter button, ready to take the shot. Choose from three zoom speeds or use "auto return zoom" for long zoom photography. The mode dial makes choosing a shooting mode easy - P, S, A, and M modes can be selected at the twist of a dial for sophisticated photographic techniques using manual exposure control.

Artistic shooting effects
The FinePix SL1000 uses advanced in-camera filters that bring creative photography to life. The SL1000 artistic effects include:
Pop Color - Emphasizes contrast and color saturation
Toy Camera - Create shaded borders as if you were taking a photo on a toy camera
Miniature*3 - Adds top and bottom blur for a diorama or miniature effect
Partial Color – Retain one selected original color and change the rest of the photo to black and white
High Key - Enhance brightness and reduce contrast to lighten tonal reproduction
Cross screen*5 – creates starbursts around bright objects
Soft Focus – creates a look that is evenly soft throughout the whole image

FinePix SL1000 Key features:
50x optical zoom (F2.9-6.5,24-1200mm*1) with Optical Image Stabilization (Lens shift),
Intelligent Digital Zoom effectively doubles the focal length to 100x (2400mm*1)
16MP 1/2.3-inch BSI-CMOS sensor
Autofocus speed of 0.2seconds*3 in fastest conditions
Continuous shooting up to 10fps at full resolution (max 9 frames)
Start-up time of 0.9 seconds
Full HD movie 1080i/60fps with stereo sound and slow-motion capture at 480fps
Bright 3.0" Tilting LCD screen (920K-dot)
Electronic Viewfinder (920K-dot) with eye sensor
Super Macro to 0.39"
Manual exposure control (P/S/A/M modes)
RAW shooting (RAW, JPEG, RAW+JPEG)
Hotshoe attachment for the use of external flash
Function (Fn) button which can be assigned to frequently used features
Advanced Filters, Instant zoom and Zoom Bracketing
Dual Zoom Control
Lithium Ion battery with 350 shots per charge

*1 35mm format equivalent
*2 ISO6400 is effective in image size M or S. 12800 is effective in image size S.
*3 FUJIFILM research based on CIPA guidelines and conducted in "High Performance" mode.
*4 High Speed Movie can be recorded at the following speeds and sizes:
480fps (240 x 180 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
*5 Only in Post Shooting View

Pricing and Availability
The FinePix SL1000 will be available March 2013 at the price of $399.95.

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FUJIFILM debuts SLIM AND stylish fINEPIX T550 LONG ZOom digital Camera

Pocket Friendly Ultra-Compact Features 12x Zoom, Optical Image Stabilization,
and New Advanced Filter Function

Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation today announced the introduction of the FinePix T550. This slim and stylish camera has a FUJINON 12x long zoom lens (24-288mm*1), and is thin enough to fit in your jeans or purse to take wherever you travel, or to just capture your everyday family life. It has the perfect combination of advanced features and ease of use, offering Optical Image Stabilization to help reduce camera shake and blurry images, and an Advanced Filter function for added creative expression. Additionally, its 16MP CCD sensor ensures that the highest image quality is captured every time and can be easily viewed on its bright 3" LCD screen.

"The FinePix T550 offers consumers a great combination of advanced features such as fast startup and auto focus speeds, and increased long zoom power to capture a wide range of photos, all in a stylish and affordable compact digital camera that fits in your pocket," said David Troy, director of marketing, Digital Cameras, FUJIFILM North America Corporation, Electronic Imaging Division. "Everyday photographers will enjoy these cameras for their ease of use and outstanding features like Optical Image Stabilization, HD movie capture, and the Advanced Filter."

Slim Camera with 12x FUJINON Lens and Optical Image Stabilization
Despite being ultra-compact (18.6mm*2), the T550 camera offers impressively wide subject coverage with its 12x FUJINON optical zoom lens, from 24mm*1 (wide) to 288mm*1 (telephoto), resulting in an expanded range of shooting situations. Fujifilm's proprietary high resolution technology ensures stunning, clear results at 24x Intelligent Digital Zoom. To help with reducing camera shake and blurring images – especially at maximum zoom lengths – the T550 camera employ Optical Image Stabilization to capture as crisp a photo as possible. This means, the camera can be used without the need of a tripod or other support. With OIS, you can capture sharp, colorful scenes even in low-light situations.

HD Capture with Fast Start Up
With a 16MP CCD sensor, the T550 camera can produce high-quality, low-noise images, even at sensitivities of up to ISO 3200*3. Stunning movies can be recorded at 720p, and still images with aspect ratios of 16:9 can also be achieved simultaneously. Movie recording can be started in an instant, thanks to the dedicated "Movie Recording Button," and for the creative type of user, the camera also includes a number of advanced movie-editing features. In addition, the T550's autofocus times are 20% faster than the previous model, the FinePix T400's, so your camera is always ready when you are.

Easy on the Eyes
Viewing images on the T550 is a pleasure with the smooth, easy-to-read vector fonts and the new high-resolution 3.0"/460K-dot LCD screen. Additionally, an Instant Zoom feature, which shows your composition area as well as the area outside your frame, and large buttons in a simple layout, help users concentrate on composing, without ever losing sight of the big picture. Another exciting change in this year's T-Series is that the battery now does not have to be removed for charging, as it can be connected via a USB cable to the power source.

Advanced Filter
The T550 also features a new Advanced Filter option that lets users enjoy a variety of photographic expressions. Choose from 6 creative patterns, including:
Pop Color – great for boosting contrast and saturation
Toy Camera – adds vignetting for a 70's retro look
Miniature – blurred top and bottom sections for a tilt-and-shift effect
Partial Color – selects one color and takes the rest of the shot in black and white. (choose from red, purple, yellow, green, blue and orange)
Soft Focus – create a soft focus effect
Cross Screen – adds starbursts around bright objects

FinePix T550 key features:
12x FUJINON optical zoom (24mm*-288mm*) with Optical Image Stabilization
16MP CCD sensor
24mm* wide-angle
3.0" LCD screen Advanced Filter
Individual shutter 3D
Motion Panorama
Easy to use GUI with large buttons
720p HD movie recording with dedicated "Movie Recording Button"
Advanced video editing features
Super slim and pocket-friendly (just 18.6mm*2)
Battery charging via USB cable

*1 35mm format equivalent
*2 At its thinnest point
*3 ISO 3200 is effective in S mode

The FinePix T550 will be available March 2013 at the price of $159.95 and will be available in black, white and red.

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Insert your Press Release here! FUJIFILM finepix xp60 brings style and substance to
its rugged outdoor Series

Heavy-duty "Four-Way Protection" delivers a durable and fun "go anywhere" camera

Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation announces the latest addition to the popular rugged XP Series, the FinePix XP60. The new XP60 uses an improved 16MP CMOS sensor for enhanced image quality, a reinforced 5x FUJINON lens, and is Waterproof to 20ft (6M), Shockproof to 5ft (1.5M), Freezeproof to 14°F (-10°C) and Dustproof. The XP60 also has a newly redesigned battery door lock with double seals for enhanced protection so that users are certain to get their most adventurous shots, all with an attractive camera body that is easy to use for the whole family.

"The new XP60 is the perfect outdoor digital camera for users who want to take great images every place that they go, whether it's the beach, the park or the slopes, the XP60 can stand up to water, ice, drops and dust and get those adventurous pictures," said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "And it's truly designed for action with dedicated buttons for Burst Shooting Mode and full HD movie recording, as well as a traditional shutter button."

Superior image quality
The FinePix XP60 uses an improved 1/2.3-inch 16MP CMOS sensor with CMOS Shift Image Stabilization to capture images that are sharp and clear, even in challenging low-light conditions. It also incorporates an internal 5x optical FUJINON zoom lens (28-140mm*2) that allows users to get close to the action, even under water. And with its Intelligent Digital Zoom, the XP60 can double its zoom range to 10x while still offering optimum image quality.

High Speed for Real Life
The FinePix XP60 has all the speed users need to capture their fast action including two high speed shooting modes, 10fps*3 continuous shooting mode at full resolution (max 10 frames) and an ultra-high speed continuous shooting at up to 60fps*3 (max 70 frames in 16:9, S size only). The XP60 has a dedicated "Burst Mode Button" placed on the top of the camera that lets users switch to this mode instantly without having to fumble through menu options to activate, so you can capture even the fastest action.

Full HD Movies Made Easy
The FinePix XP60 allows users to shoot amazing action-packed HD videos delivering full HD 1080i (60fps) movie capture as well as a high speed movie recording at up to 240fps. The XP60 also features advanced in-camera movie editing including, "movie editing" and "movie join" to seamlessly pull together multiple video clips into a single movie.

Seeing is Believing
The XP60 has bright and vibrant 2.7" LCD monitor which has an anti-reflective coating that makes viewing images and data on the camera easy and crystal clear, even in bright sunlight. The screen features an automatic brightness adjustment feature which can be optimized to monitor brightness to account for ambient lighting, which saves battery power without sacrificing clarity.

Advanced Filters
The XP60 features a new Advanced Filter option that lets users enjoy a variety of photographic expressions. The XP60 artistic effects include:
• Pop Color – great for boosting contrast and saturation
• Toy Camera – adds vignetting for a 70's retro look
• Miniature – blurred top and bottom sections for a tilt-and-shift effect
• Partial Color – selects one color and takes the rest of the shot in black and white (choose from red, purple, yellow, green, blue and orange)
• Soft Focus – create a soft focus effect
• High Key – increases overall brightness and reduces contrast
• Cross Screen – adds starbursts around bright objects

FinePix XP60 key features:
Waterproof to 20ft/6m*1
Shockproof to 5ft/1.5m*1
Dustproof*1
Freezeproof to 14°F/-10ºC
1/2.3-inch 16MP CMOS sensor
5x optical zoom (10x total using Intelligent Digital zoom)
CMOS-shift image stabilization
2.7-inch LCD screen with anti-reflective coating
Full HD movie recording and a dedicated "Movie Recording Button"
10fps*3 continuous shooting mode at full resolution (max 10 frames) with dedicated "Burst Mode Button"
High speed multi-frame processing – record two shots or more at different exposures and then combine them to achieve High Dynamic Range (HDR) shots with natural contrast that preserves details in the highlights and shadows.
Motion Panorama 360 – create a 360º panoramic shot by selecting the mode, pressing the shutter button and spinning around in a circle.
Individual Shutter 3D – create fun images with a 3D effect by combining two shots taken from slightly different angles.

*1 Dust proof: IP6X
Water proof: IPX8 (up to 6.0m, within 120min.)
Anti-shock: Method;MIL-STD-810F-516.5 Fuji's standard;1.5m
*2 35mm format equivalent
*3 FUJIFILM research based on CIPA standards

Pricing and Availability
The FinePix XP60 will be available in March 2013 at the price of $199.95, and will be available in yellow, blue, red and green.

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Fujifilm launches seven FinePix models at CES: bridge cams to rugged shooters