The comment comes from a media reception interview following a CES stage presentation, reports the Wall Street Journal. Still, even with lagging sales, Hirai said the Vita could still be a success, noting that Sony judges the relative success of a product over 5 to 10 years. Said Hirai, "Long term is what is important." Certainly, it took the PlayStation 3 quite some time to build up steam, and now the console is neck and neck with Xbox 360, which had a yearlong head start. Of course, it's worth mentioning that it took the PS3 a few price drops to get there.