This year's festival starts at 3:00 p.m. EST on January 31st and runs through February 7th, the start of a new policy for the game that will keep all events running for at least a week on fixed dates every year. Players will be able to aid in the preparation of the celestial animal feast, have their fortunes read, and play games on the Shing Jea Boardwalk. There will also be racing events in the Rollerbeetle Racing Arena and combat events in the Dragon Arena if you prefer. And there are special minipets to unlock as well as the promise of a mystery reward if the Celestial Animals are pleased with their meal. So even if you thought you were done with celebrating another year, you might want to pop back into Guild Wars and get back to the celebration.