The vampire route is fairly obvious, so we'd steer clear of that genre. What the industry really needs is a game based on classic literature, most notably Edgar Allan Poe's The Masque of the Red Death. Imagine an introspective, gruesome horror game where the protagonist must navigate rooms of different colors – and different Hells – with the goal of infecting snobbish partygoers with lethal disease. Now that sounds fun. Think it over, Square.