NBA 2K13 gets into the All-Star spirit with a week of sales

NBA 2K13 digital content sale week
The 2013 NBA All-Star game kicks off on February 15, and to celebrate 2K Sports is hosting a weeklong sale on NBA 2K13 content, from February 12 - 19. Included in the sale is the game itself, for 50 percent off – $30 in the US for Xbox 360 and PS3, and $10 for PSP. The iOS and Android version is $3, down from $8.

The "All Star Presented by Sprite" content pack is half-off, for 200 MSP on Xbox 360 or $2.50 on PS3, and snag 10,000 virtual currency for 120 MSP or $1.50. All sale content offered for Sony devices is available in North America only.

Play ball! Er – start dribbling! Oh, shut up.
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2K Sports is celebrating this year's 2013 NBA All-Star Game by offering 50% digital purchase discounts across NBA 2K13 content for one week, starting today, 2/12/13, through next Tuesday, 2/19/13.

Available for purchase only through Xbox LIVE Marketplace and PlayStation Network, digital content sale highlights include:
NBA 2K13: Normally $59.99 for Xbox 360 and PS3*, now on sale for $30.00 (US pricing only, 50% of local pricing)
NBA 2K13 - PSP: Normally $19.99 for PSP, now on sale for $9.99
NBA 2K13 – iOS/Android Simulation: Normally $7.99 on iTunes or Android App Store, now on sale for $2.99
NBA 2K13 - All Star Presented by Sprite Content Pack: Normally 400 MSP or $4.99 (Xbox 360) / $4.99 (PS3), now on sale for 200 MSP or $2.49 (Xbox 360) / $2.49 (PS3)
NBA 2K13 – 10,000 Virtual Currency: Normally 240 MSP (Xbox 360) / $2.99 (PS3), now on sale for 120 MSP (Xbox 360) / $1.50 (PS3)
* Sony available North America only

Virtual Currency packs (5,000 & 2,000 respectively) and Spanish commentary will also be on sale at 50% off, as well as premium MyPLAYER items including Gold, Platinum, and Blue Bling.

Developed by Visual Concepts, a 2K Sports studio, NBA 2K13 is rated E for Everyone by the ESRB and is now available at leading video game retailers nationwide.

This article was originally published on Joystiq.