Furthermore, the hidden message in the site's source code has been expanded. Previously reading "Tommy needs your help," it now reads "Tommy needs your help with a stranded human who wants to go home." The message refers to Tommy, the protagonist from the original Prey, who plays an important role in the sequel.
You might think that using official logos would substantiate the site's legitimacy, but apparently that's not so, according to Bethesda. A spokesperson tells Joystiq, "I don't know what that is or who is doing it. It's not something we're doing." So there you have it.