EA is building micro-transactions into its PC and console games

EA is embracing microtransactions
Electronic Arts isn't backing down after a flurry of controversy about the micro-transactions in Dead Space 3. In fact, the company is planning to build micro-transactions into all of its PC and console games.

CFO Blake Jorgensen says that EA is building "the ability to pay for things along the way, either to get to a higher level or to buy a new character" into all of its games and that "consumers are embracing and enjoying that way of business." While some people may balk at the idea of levels being locked away behind a paywall, Jorgensen also mentioned more innocuous micro-transactions, like trucks, guns, and other useful items that probably aren't ultimately necessary to enjoy the game.
This article was originally published on Massively.