Nikon Coolpix S3500 ships this month with 20MP CCD, lensshift VR for $139

We don't tend to get excited about any CCD sensor-equipped point-and-shoot nowadays, but Nikon's Coolpix S3500 has at least one feature that we don't often see on a camera in this price range: lens-shift optical image stabilization, or Vibration Reduction (VR). Otherwise, this point-and-shoot's specifications are par for the course, and include a 20.1-megapixel CCD sensor, a 7x, f/3.4-6.4 optical zoom lens and a rather-weak QVGA (320 x 240-pixel) LCD. It can shoot 720p video, too, though we wouldn't expect industry-leading IQ. At $139, the S3500 is priced right for casual photographers, and its orange, pink, purple, red and silver color schemes should appease most digicam-hungry tweens. Hop past the break for some talking points from Nikon HQ.

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NIKON'S SLEEK AND STLYISH COOLPIX S3500 OFFERS AN EASY WAY TO CAPTURE STUNNING IMAGES

Conveniently Compact, the COOLPIX S3500 is the Perfect Budget-Friendly Accessory for Capturing Moments worth Remembering

MELVILLE, N.Y. (March 4, 2013) – Today, Nikon Inc. introduced the compact COOLPIX S3500, an affordable yet stylish point-and-shoot ready to help users easily capture high-quality images and HD videos. Compact enough for travel without sacrificing performance, Nikon's newest S-series addition supports the simple capture of beautiful, sharp images in a wide variety of settings, from indoors to out on the town. The COOLPIX S3500 offers an upgraded feature set that includes a new 20.1-megapixel sensor, a 7x optical zoom NIKKOR lens and lens-shift Vibration Reduction (VR) technology to help to ensure vibrant and sharp images.

"Nikon's budget friendly COOLPIX lineup provides the shooting capabilities and feature sets needed to preserve every memory, while also offering convenience and affordability. The new COOLPIX S3500 is the ideal choice for the stylish, on-the-go consumer that never wants to miss a moment," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience.

COOLPIX S3500: Carry a Classy and Convenient Camera On-the-Go
The new COOLPIX S3500 sports a slim, compact design, making it the perfect companion for the user that seeks a versatile, convenient and affordable camera without sacrificing excellent performance. This point-and-shoot is equipped with a 20.1-megapixel sensor to ensure precise and detailed images, whether shooting outdoor landscapes or family portraits. A wide-angle 7x optical zoom NIKKOR lens helps users get close to the action with a focal length longer than any other camera within the budget friendly COOLPIX category. Lens-shift Vibration Reduction (VR) helps reduce blur and camera shake while rendering clear and sharp images in a variety of everyday shooting scenarios.

COOLPIX S3500 users can also take advantage of a variety of in-camera image editing functions for fun and fast edits on the fly. Glamour Retouch and Quick Effects enable the retouching of images to create memorable photos with fun and personalized flair. Whether brightening faces, reddening cheeks or softening skin, the S3500 gives users the ability to flatter a subject with every shot.
Pricing and Availability:
The COOLPIX S3500 will be available in March 2013 for a suggested retail price (SRP) of $139.95*and will be available in five colors: Silver, Red, Purple, Orange and Decorated Pink.

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