ESRB relaxes rules for trailers and demos of M-rated games

ESRB changes rules for trailers and demos of Mrated games
Good news for people who hate age gates. The ESRB has released revised rules for the marketing of games rated M for Mature (or games likely to be), reported by Giant Bomb, allowing trailers and demos of such games to be released on websites without age gates – as long as those trailers are designed for "general" audiences and approved by the ESRB. Such trailers will include green headers noting that they have been approved for a general audience, much like those in front of movie trailers.

The ESRB also allows M-rated games to be promoted via demos included in other games, even if those games have a more permissive rating. This requires ESRB approval, however, and research suggesting that the two games have the same intended audience.

Other new rules include removing the mandatory 4-second ESRB logo in front of demos, as long as the rating is shown on the download page, and a removal of a restriction on placing multiple regional ratings next to each other on websites.

This article was originally published on Joystiq.