A certain demographic of home theater connoisseurs has fretted for a few weeks over talk that Panasonic might end plasma TV production and research -- would viewers have to resort to anything so vulgar as... an LCD? No, Panasonic says. Despite earlier claims of frozen development, the company's merchandising VP Henry Hauser is emphatic that there remains "room for further improvement" in the plasma realm, and that Panasonic fully intends to develop upgrades. The Viera ZT series we saw at CES will be a launchpad for future work, according to the executive. Hauser's full statement awaits after the break if there are any lingering doubts; for now, it appears that Panasonic values plasma's distinct qualities as much as the next basement movie maven.