GAME becomes first European retailer to sell eShop codes online, in-store

UK high street retailer GAME is selling eShop codes as of today, both in physical stores and through its site. The 3DS and Wii U codes can be bought across Europe outside of Nintendo's eShop, and GAME is pricing them cheaper than the eShop does, at least online.

GAME's website lists six Wii U games priced at £41.99 (except for Sing Party at £32.99). Those include Monster Hunter 3 Ultimate, New Super Mario Bros. U, and Lego City Undercover, which are all priced £49.99 on the eShop proper. There are also similar reductions for the 21 3DS eShop games listed.
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Retailer ups digital gaming offering with Nintendo eShop partnership

From today, GAME will become the first retailer in Europe to sell Nintendo eShop codes online and in store.

The new offering, which coincides with the launch of Fire Emblem, is exclusive to GAME and will
allow customers across Europe to purchase digital games for Wii U and 3DS consoles.

Customers will be issued codes via till receipt (for in-store purchases) or email (when bought online), ensuring they are the first to get their hands on the latest games.

Once activated, codes can be entered into the Nintendo eShop on the console and the game will be downloaded.

The Nintendo partnership with GAME also makes it possible for gamers across Europe to purchase
codes through its online store via PayPal or credit/debit card.

For customers in the UK, GAME is also offering an extra 25% trade-in value on selected game trade-ins* against Nintendo eShop purchases in store.

Charlotte Knight, Category Director for GAME says: "We're really excited about this partnership with Nintendo, as it makes it so much easier for gamers to access Nintendo digital content, not just in the UK but across Europe.

"We're thrilled to be able to offer brand new Nintendo Wii U and 3DS releases as digital download from day one of release, and that starts today with Fire Emblem Awakening on 3DS."

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This article was originally published on Joystiq.