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Samsung acquires MOVL to bolster its multi-screen TV efforts

Samsung's desire for deep integration of TV services was painstakingly obvious when it unveiled the Galaxy S 4's WatchON feature. However, that may prove to be just the tip of the televisual iceberg: it's buying MOVL, the developer of Samsung's own SwipeIt media sharing as well as the MOVL Connect Platform and KontrolTV. We don't know exactly how the two sides will mesh, but MOVL expects to merge its connected TV savvy with the "scale and innovation" of its new overseer, according to a company statement at TechCrunch. The only safe prediction is that existing support for generic Google TVs and iOS will likely take a back seat.