BlackBerry Q5: a QWERTY handset built for emerging markets

This morning at BlackBerry Live in Orlando, Thorsten Heins kicked off the company's major annual event with a brief mention of the latest BB10 device, the Q5. It's a handset Heins is convinced will be a "big hit" for its target audience. The portrait QWERTY handset follows in the footsteps of the recently unleashed Q10, merging a 3.1-inch touch screen with hardware keyboard, but has a more specific bent: it's made for emerging markets. Due to be launched in a trio of colors (i.e., black, red, white and pink), the Q5 is being positioned as a low-end device that combines affordability, BB's signature physical keyboard and, of course, BB10. It's due to rollout this July in Latin America, Europe, Middle East, Africa and Asia. As for pricing, the company's remaining mum on that end, but with summer fast approaching, we should know soon enough.

Show full PR text

May 14, 2013
BlackBerry Introduces a Youthful and Fun BlackBerry 10 QWERTY smartphone, the BlackBerry Q5, for Selected Markets

WATERLOO, ONTARIO--(Marketwired - May 14, 2013) - BlackBerry(R) (NASDAQ:BBRY)(TSX:BB) today introduced the BlackBerry(R) Q5, a new youthful and fun BlackBerry(R) 10 smartphone for selected markets. The BlackBerry Q5 smartphone features a QWERTY keyboard with discrete keys in a stunning youthful design that is confident, fun, and bold. Every feature, every part of the BlackBerry Q5 has been built to provide a fast, effortless experience that flows and moves with you to help you explore, create, and share while on the go.

"BlackBerry is excited to bring a new BlackBerry QWERTY smartphone, the BlackBerry Q5, to our customers in selected markets around world," said Thorsten Heins, President and CEO of BlackBerry. "The BlackBerry Q5 gives you the best of everything with its cutting-edge BlackBerry 10 functionality and a physical QWERTY keyboard. It is for youthful fans that are passionate, confident and bold, and it makes it easy for them to have fun, create, share and stay connected."

As part of the BlackBerry 10 experience, the BlackBerry Q5 smartphone offers a powerful and unique mobile computing experience that continuously adapts to your needs. Features and apps work seamlessly together, allowing your every move to flow into the next. Highlights of the BlackBerry Q5 smartphone include:

The evolution of the classic BlackBerry Keyboard

The BlackBerry Q5 features a classic BlackBerry Keyboard with discrete keys that has been re-engineered and elegantly designed to help you type fast, accurately and with the least amount of effort. Plus with Instant Action shortcuts you can type to perform tasks faster. The BlackBerry Q5 smartphone gives you the best of both worlds - a classic QWERTY keyboard for optimized communications and a 3.1" touchscreen for all the rest.

Create the perfect shot with BlackBerry Time Shift mode and Story Maker

Create the picture perfect shot with BlackBerry(R) Time Shift mode, then create and share your story, weaving together your photos, videos and music into a movie with BlackBerry(R) Story Maker.

Share and be seen with BBM Video with Screen Share

Instantly switch your BBM(TM) (BlackBerry(R) Messenger) chat to a BBM Video conversation and catch up face-to-face. You can even share your screen, whether it's a photo, a page in the browser, an idea, or a view from your camera.(i)

Stay close to what's important to you with BlackBerry Hub

With BlackBerry(R) Hub, all of your messages and social conversations are only one swipe away. There's no need to stop what you're doing. Simply peek into the BlackBerry Hub from anywhere with a swipe to effortlessly flow in and out of your messages and conversations.

BlackBerry World delivers a rich, thriving app and content ecosystem

Discovering and sharing great apps and content is easier than ever with recommendations based on similar purchases, and access to more than 100,000 apps on the BlackBerry(R) World(TM) storefront.

Pricing and Availability

The new BlackBerry Q5 smartphone will be available in selected markets in Europe, the Middle East, Africa, Asia (including the Asia Pacific region), and Latin America, with expected availability beginning in July.

0 Comments

BlackBerry Q5: a QWERTY handset built for emerging markets