While a $10 price drop is not an extreme move, Johanson is confident that the change will bring Guild Wars 2 to new people. The company seems to be currently focused on building up community support. Just yesterday, some APIs were made available to the public for the first time. We've already seen them put to use in real-time WvW tracking and event monitors. Johanson also talked about recent efforts to shore up the support for sPvP and how the additions of custom arenas and spectator mode has led to viewers for sPvP streams "more than doubling" in the last few weeks. The game appears to be moving towards a twice-monthly update schedule. Johanson said that while ArenaNet has "not ruled out" the idea of future expansions, the company is committed to the idea of the living story.
Johanson mentioned that Guild Wars 2 is sitting solidly at "well over 3,000,000 copies sold" without tapping into the Chinese market. He added that the game just had its first closed beta test in China and that the team is optimistic. ArenaNet hopes to make the Chinese version of the game as similar as possible to the existing one.
[Source: ArenaNet conference call]