Plants vs. Zombies 2 blooms on iOS July 18, is free-to-play

Plants vs. Zombies 2: It's About Time launches (projectiles) on July 18 for iPhone, iPad and iPod Touch, and it's free-to-play. As the launch trailer indicates, the tagline's Joystiq-level clever wordplay relates to worlds set in different times. Going by the trailer, PvZ2's time travel plans include The Wild West, Ancient Egypt, and The Future.

In-game purchases include upgrades and other items, but Popcap says "the vast majority of the game will be entirely free-to-play," and that "players can face every zombie and access every level in every world at no cost."

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POPCAP DETAILS PLANTS VS. ZOMBIES 2: SEQUEL TO ACCLAIMED ORIGINAL LAUNCHING WORLDWIDE ON JULY 18
Plants vs. Zombies 2: It's About Time! Available Exclusively For iPhone, iPad and iPod touch At Launch
June 3, 2013
SEATTLE, Washington – June 3, 2013 - PopCap Games, creator of some of the world's most beloved video game franchises and a division of Electronic Arts (NASDAQ: EA), today provided additional details regarding Plants vs. Zombies™ 2. The highly anticipated sequel to Plants vs. Zombies, a fan favorite among players of all ages, Plants vs. Zombies 2 will be previewed by invitation only at E3 in Los Angeles next week and will launch worldwide on July 18 exclusively for iPhone®, iPad® and iPod touch®. PopCap today also unveiled a trailer for Plants vs. Zombies 2, on its YouTube channel: (www.youtube.com/plantsvszombies).

Designed from the ground up as a live service, the ever-expanding universe of Plants vs. Zombies 2 continues the epic struggle of plants defending your brainz against zombies from your backyard through the vast reaches of time, both past and future. New worlds with new levels, plants, zombies and new ways to play will be released on an ongoing basis. Leveraging the touch interface of Apple's popular mobile devices, Plants vs. Zombies 2 includes all-new touch-screen power-ups that enable players to "break the fourth wall" and interact with zombies directly, as well as via plant defenses.

Also returning for the sequel is Crazy Dave, the addled neighbor who serves as a guide for players and shopkeeper for special plant upgrades and other tools and weapons. New touch-screen power-ups, plant food that supercharges plants, and novel new game mechanics that both help and hinder players' efforts to thwart the zombie hordes will enthrall existing fans and new players alike.

Free to download, Plants vs. Zombies 2 will expand and extend the classic gameplay of the original and provide players with dozens of all-new levels, plants and zombies across multiple worlds at no cost. While the vast majority of the game will be entirely free to play (players can face every zombie and access every level in every world at no cost), Plants vs. Zombies 2 players will also be able to purchase upgrades and other in-game items.

"It's about time!" said Allen Murray, Senior Producer for Plants vs. Zombies 2. "We're confident that players will see the love and attention we've put into this game. We've created wild new ways to experience the plants and zombies you know and love as well as packing the game with tons of completely new content, and we're still hard at work coming up with even more cool stuff that will keep Plants vs. Zombies 2 fresh and evolving in the months and years following launch."

About PopCap
PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, and Shanghai.

About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 285 million registered players and operates in 75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at www.ea.com/news.

iPhone, iPad, and iPod touch are trademarks of Apple, Inc., registered in the U.S. and other countries. PopCap, Plants vs. Zombies, The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.