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NVIDIA to license graphics tech to other companies, starting with Kepler

NVIDIA to license graphics tech to other companies, starting with Kepler

To use NVIDIA's graphics technology, you've typically had to buy gadgets using NVIDIA chips -- good for the company's bottom line, but not for influencing the industry as a whole. The firm is expanding its ambition today with plans to license some of that technology on a broader scale. Beginning with the Kepler architecture, other firms can use NVIDIA's GPU cores and graphics-related patents for their own processors and chipsets. The deal could affect a wide range of hardware, but it mostly pits NVIDIA against the likes of Imagination Technologies: a system-on-chip designer could integrate a Logan-based GPU instead of the PowerVR series, for example. While it will be some time before third-party silicon ships with NVIDIA inside, it's already clear that the company's in-house design is now just one part of a larger strategy.