Samsung is shaking up its US mobile efforts: it just appointed Global Marketing Operations head Gregory Lee as the President of Samsung Telecommunications America, effective immediately. The company hasn't explained why it's making such an abrupt swap, but it's bringing outgoing President Dale Sohn back to South Korea as an Executive Advisor to mobile division CEO JK Shin. This may amount to a promotion -- when much of Samsung's recent success in smartphones is based on its American presence, Sohn's advice could carry a lot of weight.
Samsung Announces Gregory Lee as President of Samsung Telecommunications America
DALLAS--(BUSINESS WIRE)--Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, today announced the appointment of Mr. Gregory Lee as President of Samsung Telecommunications America (STA) effective immediately. In his new role, Mr. Lee is responsible for leading the company's mobile business operations and strengthening the company's leading position in the smartphone market in the U.S.
Mr. Lee comes to STA after serving as President of Samsung's Southeast Asia Headquarters for the past three years. Prior to that, he was the head of Global Marketing Operations in the Samsung Electronics Headquarters in Korea. As a recognized expert through his achievements in marketing and innovative operations in Southeast Asia, Mr. Lee will continue to build STA's success and mobile business initiatives.
Samsung Telecommunications America's outgoing President, Dale Sohn, will return to Korea as Executive Advisor to Mr. J.K. Shin, co-CEO and President of the IT & Mobile Communications. During Mr. Sohn's leadership of STA over the past seven years, Samsung became No. 1 in the U.S. mobile phone market, achieved record results with the Galaxy S® smartphone portfolio, and Mr. Sohn has driven Samsung's commitment to network business.