MMO Week in Review: World of microtransactions

WoW
At the end of every week, we round up the best and most popular news stories, exclusive features, and insightful columns published on Massively and then present them all in one convenient place. If you missed a big MMO or WoW Insider story last week, you've come to the right post.

World of Warcraft already offered an external cash shop; it sold character transfers and sparkleponies and similar mundanities for years. But this week, Blizzard confirmed that the almost-nine-year-old MMO will soon receive an in-game cash shop. Though it's called a Pet Store, the shop hopes to sell subscribers more than mere minipets; Blizzard also wants you to pay for cosmetic gear and TCG-inspired toys. Is Blizz double-dipping or just aligning with the times? Like it or not, it's probably both.

Read on for a look at the rest of this week's top MMO stories -- no subscription required.

GW2
Guild Wars 2's Cutthroat Politics content launches July 23
Guild Wars 2 releases Bazaar of the Four Winds music
Guild Wars 2 Bazaar of the Four Winds patch primer
Massively's video preview of Guild Wars 2's Bazaar of the Four Winds

WildStar
WildStar's newest video takes aim at... well, aiming
WildStar team hosting panel and gathering at SDCC
Getting the message across in WildStar (before it kills you)

ESO
Three pieces of 'advice' now that you're in ESO beta
The Elder Scrolls Online sends out more beta invites

Other top MMO stories
SOE teases new EverQuest Next art
SWTOR's mid-term report card
Turbine: 'We plan to support LotRO for many more years to come'
First impressions of DUST 514 from an EVE player
Should we worry about ArcheAge's crafting?
Forced group quests in Final Fantasy XIV
Uncle Sam says League of Legends pros are pro athletes
Todd Harris confirms no more development on Tribes: Ascend
DayZ studio hacked, encrypted passwords downloaded
End of Nations rebranded as a MOBA
Ship destroyed in EVE Online worth approximately $8,000
FFXIV final beta phase 3 test begins
Red 5 celebrates Firefall open beta with live-action trailer
Anonymous donor posts 500K bail for jailed League of Legends player
Garriott and crew show off early Shroud of the Avatar gameplay
One Walking Dead MMO, please
The Secret World's Transylvania transition
Star Citizen crowdfunding tops $14 million
Dota 2 is no longer in beta

WoW Insider
And from our sister site, WoW Insider...
Still no spectator mode in the works for WoW arena
How to secure your World of Warcraft account
Free character transfers for certain US WoW realms
Deaf/Ventless WoW raiding guild slices silently through heroic dungeons
Nice Guy Award: WoW player gives away two 50,000g mounts

This article was originally published on Massively.

This article was originally published on Joystiq.