Guitar Hero veterans form interactive fitness company, Blue Goji
Charles and Kai Huang, founders of original Guitar Hero producer RedOctane, are venturing into another aspect of the physical gaming industry – exercise. Blue Goji is an "interactive fitness company" that aims to make cardio exercise a social experience with games and by tracking individual work-out goals on mobile devices.

Blue Goji will attach to smartphones and tablets on treadmills, elliptical machines and stationary bicycles, specifically. The team is accepting developer applications.

Charles Huang is also CEO and co-founder of Green Throttle, a peripheral company announced in November focused on bringing smartphone games to the big screen. Now that Chales Huang has "blue" and "green" covered, we're looking forward to his next venture, "Pink Elephant."

This article was originally published on Joystiq.