If you're not bent on the subjugation or destruction of the entire world (or can at least keep quiet about it for the first act or so), you're welcome to hitch a ride in one of the nifty hot air balloons Her Majesty has provided to take guests to the brand-new Crown Pavilion in the human home city of Divinity's Reach. Fighting stuff is de rigueur for any Tyrian social event, and players can earn rewards through single combat in the Queen's Gauntlet, where the value of the rewards increases as challengers take more risks and fulfill special conditions.
The crown is also employing a new technology known as watchwork; players will be able to gather it themselves for use in crafting new recipes and purchasing the new Sovereign weapon set. Completing the meta-achievement for the event will earn you a sweet miniature replica of one of Jennah's intimidating Watchknights. They're pretty creepy-looking, but they seem a lot less prone to putting their feet in their mouths than Logan Thackeray is.
A number of quality of life improvements and gameplay features will also be coming in the August 6th patch: the ability to solo queue for structured PvP, the previously announced dungeon bonus rewards, the start of the minigame rotation promised by both of the Captains' Council candidates, and an account-wide wallet to help relieve players of the burden of storing GW2's many types of currency.