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You know how QR Codes still aren't really a thing? Just imagine how popular Microsoft's proprietary alternative to the format has been. In a letter to its users, Redmond has conceded that Microsoft Tag will pass the way of all things on August 19th, 2015. That said, if you can't live without the system, QR Code company Scanbuy will be supporting certain Tag components from September of this year. We've included a suitably redacted version of the company's letter after the break, but be warned -- it contains toe-curling phrases like "digitally engage with brands in their everyday surroundings through smartphones."

[Thanks, Carter]

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Important Notice to our Microsoft Tag Customers

To [REDACTED],

This August 19, 2013 notice is to inform you that the Microsoft Tag service will terminate in two years, on August 19, 2015. We are providing this two year termination notice in accordance with our Terms of Use for the Microsoft Tag Service located at this link: http://tag.microsoft.com/tag-terms-of-use.aspx See Section 2 - Availability of Service; Changes to the Agreement & Service, paragraph 2.1.

Through August 19, 2015, you will be able to continue to log into your existing Microsoft Tag service account, use existing Microsoft Tag codes, generate new Microsoft Tags, and run reports as usual.

To help you prepare for the termination of the Microsoft Tag service on August 19, 2015, Scanbuy has been selected to support Microsoft Tag technology on the ScanLife platform beginning no later than September 18th, 2013, and to offer transition and migration services to Microsoft TAG customers who choose to migrate to the ScanLife platform. This transition path will help you to continue running your campaigns using Microsoft Tags on the ScanLife platform.

Scanbuy is the largest provider of QR codes and runs ScanLife, a cloud-based mobile engagement platform for creating personalized, uniquely tailored experiences for consumers to digitally engage with brands in their everyday surroundings through smartphones.

If you wish to learn more about the ScanLife platform you may contact [REDACTED], VP of Sales at [REDACTED] or call 212-278-0178 x 400.

We thank you for allowing us to serve you as our Microsoft Tag customer. If you have questions that Microsoft can assist you with please contact [REDACTED].

Respectfully,

Microsoft
Eric Engstrom,
General Manager, Microsoft