GTA V makes $1 billion in three days, may be fastest selling entertainment product in history
Calling Grand Theft Auto V one of 2013's most anticipated video game releases would be a massive understatement, but if you wanted some sort of monetary proof of the claim, Take-Two interactive has it. According to a press release issued today, GTA V has cleared over $1 billion in sales in its first three days on the market; crunch the numbers, and that adds up to more than 16.5 million units sold. Take-Two says that it believes this makes it the fastest selling entertainment property in history -- the last major release to make that claim, Call of Duty: Black Ops 2, took 15 days to reach the milestone. It's an impressive accomplishment, but it's potentially only the tip of the iceberg: GTA V is rumored to be ported to PC and next generation consoles, and has a literal product lifetime to hold down its sales record.
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Grand Theft Auto V® Worldwide Sales Surpass $1 Billion In First Three Days
Fastest entertainment property in history to reach significant milestone*
New York, NY – September 20, 2013 – Take-Two Interactive Software, Inc. (NASDAQ: TTWO) today announced that Grand Theft Auto V, the critically acclaimed latest release from the iconic interactive entertainment series, has achieved worldwide retail sales of more than $1 billion during its first three days on sale, according to Company estimates. We believe this marks the fastest that any entertainment property, including video games* and feature films**, has reached this significant milestone.
"Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Strauss Zelnick, Chairman and CEO of Take-Two. "We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V."
Developed by series creator Rockstar North, Grand Theft Auto V is currently available for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft. The title is rated "M" for Mature by the ESRB.
