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Amazon offering up Origami covers for those fancy new Kindle Fires

So, imagine you just shelled out $200 or $300 for one of those new Kindle Fire HDXs, only to have it scratch in your backpack as you pull it out to gloat to one of your friends. Oh, you poor, poor soul. If only you'd had the foresight to pick up an Origami cover. Like the new tablets, the case goes up for pre-order today -- and will start shipping at the same time as their respective devices. Jeff Bezos was pretty keen to show the accessories off today, demonstrating how built-in magnets allow them to fold together in such a way that the tablets can be positioned in either landscape or portrait modes.

Neater still for the 8.9-inch version (the one with the rear-facing camera, mind), is a feature that triggers the photo app when the cover is slid down on the slate. Behold, magnetic magic that would leave the Insane Clown Posse pondering scientific inquiry for months to come. Amazon's made cases for both HDX models and the new HD. The polyurethane versions of the 7- and 8.9-inch HDX cases run $50 and $55, respectively, with the leather versions coming in at $65 and $70. The covers for the HD run $45 and $60.

Philip Palermo contributed to this report.