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Bethesda Softworks (Skyrim, Fallout, Elder Scrolls Online) kicked off g'day with the announcement of a new office in Sydney, Australia. The very drably named ZeniMax Australia Pty Ltd will handle sales, marketing and distribution efforts for Bethesda games in Australia and New Zealand. The company already has operations in Hong Kong and Tokyo.

The Sydney publishing operation will be important as the company gets ready to launch Wolfenstein: The New Order, The Evil Within and, most important (and risky) for the company, The Elder Scrolls: Online in 2014.
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BETHESDA SOFTWORKS OPENS AUSTRALIA OFFICE

Expands Operations in Asia Pacific

October 2, 2013 (Rockville, MD) – Bethesda Softworks®, a ZeniMax® Media company, today announced it has established a new publishing office in Sydney, Australia. ZeniMax Australia Pty Ltd will directly oversee sales, marketing, and distribution for all Bethesda titles in Australia and New Zealand.

The establishment of ZeniMax Australia underscores the importance of the growing Australian market as well as the company's continuing commitment to the Asia Pacific region. ZeniMax also has operations in Hong Kong and Tokyo.

With the opening of the new office in Australia comes the appointment of Simon Alty as Managing Director for the new territory. Alty was most recently Managing Director of One to Another Pty Ltd where he and his team played a pivotal role in many successful Bethesda launches including The Elder Scrolls V: Skyrim®.

"Simon's experience and expertise in the games industry – specifically having worked on sales and marketing of Bethesda's titles the last four years – will be of great value as we open a publishing office in Sydney," said Sean Brennan, Managing Director, ZeniMax Europe Ltd. "Looking ahead, 2014 promises to be a big year for Bethesda as we release a trio of AAA titles: The Elder Scrollsâ Online, Wolfensteinâ: The New Orderä and The Evil Withinä."

For more information about ZeniMax Media, visit www.zenimax.com. For more information about Bethesda Softworks and its games, please visit www.bethsoft.com.


About ZeniMax Media Inc.
ZeniMax Media is a privately owned media organization headquartered outside Washington DC with international publishing offices in London, Paris, Frankfurt, Eindhoven, Hong Kong, Sydney and Tokyo. Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, the PC and handheld/wireless devices. ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, id Software, Arkane Studios, Tango Gameworks, MachineGames, ZeniMax Online Studios, Battlecry Studios, ZeniMax Europe Ltd, ZeniMax Asia K.K., ZeniMax Asia Pacific Ltd and ZeniMax Australia Pty Ltd. For more information on ZeniMax Media, visit www.zenimax.com.

About Bethesda Softworks
Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, Prey® and RAGE®. For more information on Bethesda Softworks' products, visit www.bethsoft.com.

This article was originally published on Joystiq.