In this expansion, my endgame is not really an endgame. I keep getting characters to 90 and then turning around and leveling up another character. The most I've done at max level is to hang out with the Tillers and farm a bit.
I pet battle a lot, but I do that on leveling characters so that they can get the XP. Unfortunately, that means that I have extremely poorly geared characters when I decide to change things up and start questing again. Pet battles + Archaeology + gathering = leveling without getting any useful equipment. Happily, the Cataclysm gear vendors introduced in 5.3 have helped me when I get a character to level 80.
Another problem with not gearing up properly while leveling is that when I do get to max level, the dailies at 90 are hard to do. Sure there are two sets of gear sold in Pandaria to help fill in the gaps, but there isn't a place to go at level 90 for the same thing. After playing the game solo for most of the character's life, I need to go to dungeons or LFR in order to gear up so that the Timeless Isle isn't The Isle of Many and Varied Deaths. But instead of grouping up, I go to the next character and do the same thing all over again. I'm enjoying myself, and that's really all that matters.
So my endgame doesn't really exist. What about you? Do you PvP at max level? Or are you raiding? Do you raise an army of alts like me or are you sticking with one or two characters and gearing them up? What's your endgame?
Blog your answer and post a link to it in the comments below. Or, if you don't have a WoW-related blog, respond in the comments. We'll spotlight some of the responses next week.