In her latest blog, Houlden wrote that "at the time a lot of developers besides myself were upset at how the free the games fund was going and said so." Games like Gridiron Thunder, which received $171,009 on Kickstarter thanks to a handful of suspicious backers, and the Ouya-suspended Elementary, My Dear Holmes were the center of attention for the funding program's detractors. Ouya's response to the criticism at the time was to assert that the the Free the Games Fund would not be changed, prior to being overhauled a week later.
Addressing that decision, among other decisive missteps during a recent talk at the XOXO Festival in Portland, Oregon, Ouya CEO Julie Uhrman said the company "did not think about all the different ways people could take advantage of that kind of program," She later added that the Ouya team "didn't have enough rules around the program and people took advantage of it out the gate. So having the best intentions isn't always best. But you have to be quick to hear the feedback no matter how painful it is and iterate and change as you go."
As for Houlden's decision to bring Rose and Time back to the Ouya store, she wrote that "The Free the Games Fund was changed, none of the scam games received a single cent of the fund, the company admitted its mistakes, and was asking for yet more feedback to further improve things," concluding that she is "confident at this point that I can no longer justify keeping the game off the console."