Bigger is always better, right Microsoft? In the lead-up to the Xbox One's launch, Microsoft's hype-making marketing machine's gone a bit mental and planted a larger-than-life Xbox One replica in a Vancouver, Canada parking lot. Why? Well, it's mostly to generate social buzz and secure your launch day dollars (be they Canadian or American, next month), but also because this is "the biggest launch in Xbox history." Get it now? This humongous Xbox One isn't just for show, either: gamers that pledge their gamertags online at Microsoft's One Source site, in-person at the stunt console or on Xbox Live will work towards unlocking rewards like a free Xbox One console and other special "experiences." We're not sure what that latter bit's about -- perhaps a giant statue of Steve Ballmer to float down the Thames? But if you're counting down the days to November 22nd, chances are you'll want in on this fabricated fun.
Joseph Volpe: "It's Xbone-ntially bigger than the 360."
Jon Fingas: "We grow 'em big up North."
Richard Lawler: "We figured if we can't make it smaller, then maybe the Xbox One Kaiju Edition would help sales in Japan."
Timothy J. Seppala: "I'm gonna need a bigger A/V rack."
Mariella Moon: "Who knew Goliath was an early adopter?
John Colucci: "I double as a stage, dance on me!"
Nicole Lee: "Man, I knew Microsoft wanted to take over the living room, but the parking lot too?"
Ben Gilbert: "Just wait until you see the power brick!"
Edgar Alvarez: "Xbox One: King Kong Edition"