Sony to sell PS4 consoles at London's launch night event

No pre-order? No problem. Instead of forking over cash for a new console early, Sony fans attending the company's November 28 midnight launch festivities in London can buy a PlayStation 4 at the event.

This offer does not come without caveats. The supply of PlayStation 4 consoles being sold at the event will be issued on a first come, first served basis. Sony is allowing fans to line up for the launch event as early as Thursday morning, and given that PS4 pre-orders have been sold out for months, it's probably in your best interest to show up as early as possible.

While this does mean that you'll likely be spending hours in the chill of an English winter for the chance to spend £350 on a new gadget, Sony is hoping to make things a bit more bearable by offering dedicated line-sitters food courtesy Red Bull and Domino's Pizza. There's no word on heating elements though, so if you hope to grab a PS4 from the launch event, we suggest you bundle up.
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Monday 25th November – PlayStation® and GAME have today announced that a supply of PlayStation®4 consoles will be available to buy at a midnight launch event being held at the PS4™ Lounge #4ThePlayers in London's Covent Garden on Thursday 28th November.

Launch day pre-orders for the PS4 have been sold out since August, such has been the HUGE demand from gamers for the next-generation console. The PS4s, available at the PS4 Lounge, will be on a first come, first served basis from midnight and will provide an ideal opportunity for customers who haven't yet pre-ordered to get their hands on a PS4 on launch day.

Queuing for the launch event will start from Thursday morning and those in attendance at the event will also be treated to an exclusive performance by Tinie Tempah.

"Day one PS4 pre-orders sold out in record time and this could be the last chance for anyone who wants to get their hands on a console before Christmas", said Fergal Gara, MD and VP, Sony Computer Entertainment UK & Ireland. "We really wanted to offer some way for people to buy on launch day, and this is a fantastic opportunity for anyone that hasn't already pre-ordered to get their hands on a PS4 on day one. The excitement in the run up to our UK launch has been phenomenal, and we want to thank gamers for their support by giving them the chance to take a PS4 home at the earliest opportunity."

Martyn Gibbs, GAME CEO comments: "The excitement and anticipation for the PS4 launch is absolutely massive. We're stepping into the next generation of gaming and this really is a fundamental shift for the industry. The PS4 launch is going to surpass anything PlayStation has done before - our pre-order numbers are around four times higher than the PS3 and we're seeing those numbers grow every day. We're delighted that we are able to bring additional last-minute stock to the UK market and keep delivering for the UK gaming communities and we can't wait for the official launch."

Gamers keen to walk away with one of the limited number of consoles available on Thursday are invited to come and queue outside the PS4 Lounge, located at 17 Bedford Street, Covent Garden, and will be kept well fed and watered by event partners Domino's and Red Bull.

The PS4 launches across the UK on 29th November, priced at £349, with over 400 stores hosting special midnight openings on 28th November.


For more information and assets please email or call 020 7792 7488 and ask to speak to a member of the PlayStation team
About Sony Computer Entertainment Europe:
Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Europe, based in London, distributes, develops and markets the PSP® (PlayStation®Portable) handheld entertainment system, the PlayStation®3 (PS3®) computer entertainment system and the PlayStation®Vita (PS Vita) portable entertainment system. SCEE has revolutionised home entertainment since they launched PlayStation in 1994. PlayStation®2 further enhanced the PlayStation legacy as the core of home networked entertainment. PSP® broadens the entertainment experiences into the portable arena. PS3® is an advanced computer system, incorporating the powerful Cell Broadband Engine and RSX processors. PSN, that includes PlayStation®Store, delivers unparalleled online gaming experience to PlayStation users. PS Vita is an ultimate portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity. SCEE also delivers the PlayStation® experience to open operating systems through PlayStation®Mobile, a cross device platform. PlayStation®4, available this holiday season, is the next generation computer entertainment system that redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalization and deeply integrated social capabilities. SCEE also develops, publishes, markets and distributes hardware and software, and manages the third party licensing programs for these platforms in the respective markets worldwide.

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About GAME
GAME Retail Ltd. is the UK's leading high-street videogames retailer. Formed in April 2012, GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through their app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit

This article was originally published on Joystiq.