TUAW's staff is made up of a lot of fans of the accessory lens products from Olloclip. They're designed to work perfectly with various models of the iPhone, and are nicely designed and well built. Now the company has announced the Macro 3-in-1 Lens kit (US$69.99 SRP) for the iPhone 5/5s, made specifically for taking those really close-up shots of everything in the world around us.
Things start off with a 7x macro lens, bump up to a 14x lens and then go into the realm of the microscope with a 21x lens. Since it's often difficult, if not downright impossible, to get properly focused on your subject when using macro lenses, Olloclip includes a pair of translucent focusing cups that make it much easier to hold the lenses the correct distance away.
As usual, Olloclip machines the lens casings out of aluminum and uses ground-glass, multi-element lenses. A small bag for the lenses is included, as are lens caps to keep everything dust- and smudge-free.
On one side of the Macro 3-in-1 Lens is the 7x macro, while the other side has the fixed 21x macro. To bump the magnification of the 7x side to 14x, you simply screw on the 14x lens and its included focusing cup if desired.
Rather than talking about how this lens works, I decided to put it to the test taking photos of two objects -- an Icelandic 1000 Kroner note and a euro coin: