I've gone through that many times. One example was when Lord of the Rings Online was going on and on about allowing players to bring their skirmish soldiers out onto the landscape. Man, Turbine just talked this up but was really coy -- almost right until the end -- as to the cost, which ended up requiring a grind or real dollars to purchase a limited-time access to this feature. Almost instantly, my enthusiasm for it was extinguished.
For you, what awesome feature in an MMO was ruined when you heard what it would cost?
Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!