Swedish supermarket invites you to grind to 90 this weekend


Swedish Supermarket Willys has found fame on reddit with their latest marketing campaign. Why am I looking at a load of shopping bags with writing on them in a language I don't understand, I hear you ask? Well, this is the version of the Reddit image from the Willys Facebook page. And the bottom right shopping bag reads "Grind to lvl 90 this weekend -bag". Appropriately, the bag appears to be packed with energy drinks and cheesy snacks!

Panser's recent video on the history of the World of Warcraft showed off a few other adverts for companies like Toyota, but subtle advertizing like this makes me wonder whether there are other little nods to the game we all love in advertizing or other media.

This article was originally published on WoW Insider.