Twitter and Vine: coming soon to a theater near you
Silence is golden, reads your local theater's pre-film PSA: please turn off your mobile device. It's a courtesy to other moviegoers, of course, but a deal between Twitter and theater advertising firm National CineMedia could tweak this gold standard. According to Variety, the pair are working on a one-minute weekly pre-roll show that culls movie-focused content from Twitter and Vine, featuring a stream of hashtagged tweets from viewers. The initiative is set to launch this summer, giving viewers what NCM reps are calling "an original look inside the world of movies." It's no marquee billing, but if you're dying to put yourself up on the silver screen, you'll soon have an official, easy route. Seriously though, turn your phone off. The movie's starting.
